Why we’re crowdfunding

Luxury Cottages is an award-winning domestic travel company and will soon be launching a crowdfunding campaign so that customers, suppliers and the general public can join the business on its journey to revolutionise the UK holiday letting sector.

We are seeking investment to scale the business next year following a period of consolidation in 2023. Luxury Cottages reached a milestone of more than 300 properties this year and has refined its portfolio continually striving for excellence across the board. We wanted to provide all our stakeholders with the opportunity to join in our journey.

The funding will support further growth next year with investment in marketing and new hires in key locations. We’re opening up the business to investment to take us through to our breakeven point in 2025 and our aim for this raise is for it to be our last before achieving profitability.

Luxury Cottages has grown from the kitchen table during lockdown to represent an enviable portfolio of properties across the United Kingdom. The crowdfunding raise, launching on Seedrs, will support the company’s growth ambitions and provide the business with a platform to expand its product offering in 2024.

“We’ve grown rapidly over the last couple of years and are now approaching our fourth anniversary. This year has been a standout for us: we’ve hit the milestone of over 300 properties; won several awards; and certified as a B Corp.” said Alistair Malins, Luxury Cottages’s Founder and CEO.

“We’ve always tried to push the boundaries in our industry, challenging the status quo with our high touch customer service and enviable product offering. From inception we’ve been committed to the environment, social and governance goals and have recently launched the first edition of our Sustainable Practice Guide which is aimed at improving best practice in our industry.”

Luxury Cottages was founded in 2019, and now represents over 300 luxury properties across the United Kingdom. The company is on a mission to improve the quality of experience when holidaying in the UK, whilst also being mindful of the impact on the environment and local communities. Luxury Cottages was founded with a desire to bring the level of customer service you would find in a luxury travel company to the domestic market. By wrapping exceptional service around a carefully curated portfolio of unique holiday homes, Luxury Cottages ensure a seamless travel experience.

This focus on customer service has led to numerous awards for the company as well as widespread recognition in the press and travel publications. As a direct result, Luxury Cottages is ranked #1 in the Cottage and Cottage Rental categories on Trustpilot with a 4.8/5 ‘Excellent’ rating and the company has a Feefo Gold Award.

The team are highly selective about the properties they work with and each one is- inspected, from the interior design to the amenities throughout. Along with this, Luxury Cottages consistently evaluates the quality of the portfolio, increasing standards and educating owners about best practices in the industry.

In September 2023, Luxury Cottages officially became a certified B Corp, joining a growing group of over 1,500 companies in the UK that pursue purpose as well as profit. We have accomplished a monumental milestone that represents a shift towards greater accountability and transparency in the sector, and this achievement was highlighted by our verified score of 85.0 which we intend to improve on through a continuous commitment to building a better business. As a modern and progressive company, we’re on a mission to provide guests with the best possible experience when holidaying in the UK and to make a positive impact on communities and the environment. Find out more about our B Corp journey and download our Sustainable Practice Guide here.

The crowdfunding raise is currently in the pre-registration stage, launching to those who have pre-registered their interest in November Please read our crowdfunding FAQs for more information on the raise and check out our page on Seedrs to pre-register your interest ahead of launch.

Please note:

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future. Seedrs does not make investment recommendations to you and any investment decision should be made on the basis of the full campaign. No communications from Seedrs, through email or any other medium, should be construed as an investment recommendation.

This blog post has been approved as a financial promotion by Seedrs Limited. Seedrs Limited is authorised and regulated by the Financial Conduct Authority. Seedrs Limited is a limited company, registered in England and Wales (No. 06848016), with registered office at Stylus Building, 112-116 Old Street, London EC1V 9BG.